Privacy Policy

Cold: Approach & Attract Women, an app for iPhone and Android published by Willpower Coaching LLC. Effective November 10, 2026.

The short version

What you write in your journal stays on your phone. We measure how the app is used so we can improve it, but we do not sell your data or show ads in the app. We do measure which of our ads brought you to Cold; see Ad attribution below.

Stored only on your device

• Your journal: approaches you log, places and where they were, notes, fear ratings, check-ins and session history.
• Your progress through the lessons, your weekly goal and your onboarding answers.

Anything you type (notes, names, places) never leaves your device. Deleting the app deletes it.

Your location

On iPhone, if you allow it, Cold uses your phone's location when you log an approach, to fill in where you are and suggest nearby places. It is optional: say no and you can type the place yourself. The location is saved only with that approach in your journal on your phone. To find place names, the app looks them up with Apple Maps, which receives the location for that lookup under Apple's privacy policy. We never receive your location. You can turn it off any time in your phone's Settings. The Android app does not use your location.

Your account

You sign in with your email address. We email you a one-time code; there is no password. We store your email address and an account ID with Supabase (US region) so you can sign in on a new phone and keep your subscription. We only email you sign-in codes and messages about your account.

After your first day, the app may ask for your phone number. Adding it is optional. If you do, we store it with your account in Supabase and may text you check-ins, reminders and news about Cold. Message and data rates may apply. Reply STOP to any text to stop them, and HELP for help. We never sell or share your number.

Usage analytics

We use PostHog (US region) to understand how people use Cold, for example which screens they open, where onboarding loses people, and whether the lessons are working. The app sends:

• Actions in the app, such as finishing a step, starting a session or opening the paywall.
• The details you pick from a list when you log an approach (type of place, opener, how far it went, how it felt, fear rating) and your onboarding answers. Never your notes, names or places.
• Device type, operating system, app version, and crash reports.

PostHog also sees your IP address and uses it to estimate your country and city; it does not store your precise location. These are linked to a random ID, or to your account ID once you sign in. Our website uses PostHog in the same way to count visits and waitlist sign-ups.

Ad attribution

We advertise Cold on platforms such as Meta (Facebook and Instagram), TikTok and Apple Search Ads. To learn which ads lead to installs and purchases, the app uses Appstack. Appstack receives:

• That the app was installed and opened, with your device type, operating system, app version and IP address.
• An advertising identifier where your phone provides one (on Android, the advertising ID), and on iPhone, Apple's ad attribution data.
• When you create an account or sign in, your account ID, and once, your email address.
• Your purchases and free trials, passed on by RevenueCat.

Appstack shares these events, including your email address, with the ad platforms so they can match your install to an ad you saw or tapped. Those platforms handle it under their own privacy policies. We never send the ad platforms your journal, your Social posts, your phone number or your onboarding answers. See Appstack's privacy policy. On Android you can reset or delete your advertising ID in your phone's settings, under Google, then Ads.

Advertising on our website

Our website uses the Meta Pixel to measure our ads on Facebook and Instagram. When you visit gocold.app, Meta receives your IP address, browser details, the page you are on, and whether you tapped a store button or joined the waitlist, and may use cookies to connect this to your Meta account. We do not send Meta your email address. The app does not use the Meta Pixel.

The community feed

If you use the Social tab, we store:

• Your first name, as you entered it.
• Posts and replies you share, posts you like, replies you vote on, posts and replies you report, and people you block.

Posts and replies are visible to other users under your first name, unless you post anonymously. This data is stored with Supabase (US region). Reported posts and replies are reviewed and may be hidden.

Purchases

Payments are handled by Apple or Google. We use RevenueCat to check whether your subscription is active. RevenueCat receives your account ID, your purchase history and the ad campaign your install came from, never your payment details. See RevenueCat's privacy policy.

What we don't do

• No ads in the app.
• No selling or renting of data.
• Nothing you write in the app is shared with ad platforms. They only learn about installs, sign-ups and purchases, as described under Ad attribution.

Deleting your data

In the app, open Settings and tap Delete account. This permanently deletes your account, your email address, your phone number, your first name and everything you posted, replied, liked, voted on or reported on Social. Your journal lives only on your phone: delete it by deleting the app. You can also email us to delete your account and your analytics history. See how to delete your account.

Children

Cold is for adults 18 and over. We do not knowingly collect data from anyone under 18.

Contact

Willpower Coaching LLC, w.mulvaney00@gmail.com. If this policy changes, the effective date above will change with it.